Articles and publications

For Marque & Management, the concept is the foundation of any successful strategy. Historical brands show us this causal link between concept and success. From McDonald’s and Ikea to Michelin, Apple and Coca Cola, let us look back at 5 advertising concepts that have left their mark in the history of advertising.

For Marque & Management, the concept is the foundation of any successful strategy. Historical brands show us this causal link between concept and success. From McDonald’s and Ikea to Michelin, Apple and Coca Cola, let us look back at 5 advertising concepts that have left their mark in the history of advertising.

As a follow-up to the first article that focuses on 5 historical brands whose concept are still relevant, Marque & Management made a second selection: from media brands to the creation of close relationships with consumers, through the creation of communities and on-demand entertainment, let us analyses 5 concepts that are truly differentiating.

For more than 60 years Villes et Villages Fleuris has been distinguishing the flowering of French towns with a rating ranging from 1 to 4 flowers and annual trophies awarded to the most beautiful flower arrangements. Marque & Management accompanied Villes et Villages Fleuris in the development and positioning of this approach with the creation of a concept based on the quality of life ; therefore opening the way to a brand label that expresses a real added value for residents as well as visitors.