MARQUE & MANAGEMENT
Consulting company specialised in business and branding strategies
MARQUE & MANAGEMENT
Consulting company specialised in business and branding strategies
MARQUE & MANAGEMENT
Consulting company specialised in business and branding strategies
MARQUE & MANAGEMENT
Consulting company specialised in business and branding strategies
Nowadays, with digital communication and social networks, is it clear that the concept is relegated in the background or is non-existent, whereas strategy and action cannot exist efficiently without it. Let us rethink the concept to act effectively.
Jean-Pierre Tarroux
FOUNDER OF THE CONSULTING COMPANY, MARQUE & MANAGEMENT
Marque & Management
Without a concept there is no strategy, and without strategy there is no effective action
Born from the fusion of the experience of the company director and the brand strategy consultant, Marque & Management believes that it is necessary to reaffirm the importance of the concept to build in-depth strategies in the service of efficiency.
Marque & Management proposes a methodology, services and targets several professional fields to bring them solutions in real affinity with their objectives, their challenges and their resources. The concept remains the key to guarantee a realistic and operational strategy.
Method
Our method is based on three strategic fundamentals : the Whole, the Parties and the Concept.
Our method is based on three strategic fundamentals : the Whole, the Parties and the Concept.
Implies not thinking in a specific, segmented or simplified way. It is necessary to analyse and understand everything that characterises a company, a brand or an institution. Considering the Whole leads to a global knowledge of the challenges and enables to choose the most decisive strategic way.
Every strategy must first ask itself the question of the addressee and what is at stake. In fact, there are multiple external or internal addressees, consumers or citizens, shareholders, suppliers, regional or local authorities… The priority is to think and act according to the receiver and not the sender.
Qualifying and unifying, the concept allows to express and embody the strategy as well as to define actions to be carried out to reach the set objectives. It must therefore have a single, clear and targeted meaning. Without a concept there is no strategy, and without strategy there is no effective action.
Implies not thinking in a specific, segmented or simplified way. It is necessary to analyse and understand everything that characterises a company, a brand or an institution. Considering the Whole leads to a global knowledge of the challenges and enables to choose the most decisive strategic way.
Every strategy must first ask itself the question of the addressee and what is at stake. In fact, there are multiple external or internal addressees, consumers or citizens, shareholders, suppliers, regional or local authorities… The priority is to think and act according to the receiver and not the sender.
Qualifying and unifying, the concept allows to express and embody the strategy as well as to define actions to be carried out to reach the set objectives. It must therefore have a single, clear and targeted meaning. Without a concept there is no strategy, and without strategy there is no effective action.
Services
Our services are complete and adjustable, they adapt to the needs, budgets and constraints of a company, from the most general to the most detailed.
01
MANAGER COUNSELLINGAssistance, counsel, follow-up for company directors and start-ups on their strategic and operational challenges.
02
AUDIT AND ANALYSISInquiries, benchmarks and observatories focusing on the market, offers, competition and targets, as well as marketing studies and consumers tests.
03
STRATEGY AND COMMUNICATION CAMPAIGNPositioning of the company, the brand and its products or services, objectives and targets definition, conceptualisation and implementation of media and digital campaigns.
04
CREATIVE DEVELOPMENTBrand identity creation, creative concepts and contents development, production.
05
BRIEF AND EVALUATIONCounselling or writing of marketing or communication brief, actions follow-up and analysis, campaign reports and results analysis.
Target fields
We are targeting 5 fields in particular: companies, start-ups, territories, institutions and
professional groups, court-appointed experts and court-appointed experts associations.
Articles and publications
THE CONCEPT ACCORDING TO DOMINIQUE DAVID
For Marque & Management, the concept is the foundation of any successful strategy. Historical brands show us this causal link between concept and success. From McDonald’s and Ikea to Michelin, Apple and Coca Cola, let us look back at 5 advertising concepts that have left their mark in the history of advertising.
SOME HISTORICAL ADVERTISING CONCEPTS
For Marque & Management, the concept is the foundation of any successful strategy. Historical brands show us this causal link between concept and success. From McDonald’s and Ikea to Michelin, Apple and Coca Cola, let us look back at 5 advertising concepts that have left their mark in the history of advertising.
SOME OTHER CONCEPTS (CONTINUED)
As a follow-up to the first article that focuses on 5 historical brands whose concept are still relevant, Marque & Management made a second selection: from media brands to the creation of close relationships with consumers, through the creation of communities and on-demand entertainment, let us analyses 5 concepts that are truly differentiating.
Strategic references
Academic and professional background
Degree in Political Sciences
and master’s degree in Economic Sciences,
at the Aix-Marseille University.
Combination of two professional cultures: consultant for leading communication agencies and general manager of media agencies.
Court-appointed and Communication Expert at the Court of Appeal of Paris speciality B-04.06 Advertising.
Contact detail
Are you still wondering about your company's strategy and would you like to find a partner who understands and accompanies you?
- Address29 Boulevard Lannes, 75116 Paris
- Phone+33 6 08 42 63 38
- Emailcontact@marqueetmanagement.com